Digital marketing is that the component of selling that utilizes the web and online-based digital technologies like desktop computers, mobile phones, and other digital media and platforms to market products and services.[1][2] Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and lifestyle ,[3] and as people increasingly use digital devices rather than visiting physical shops,[4][5] digital marketing campaigns became prevalent, employing combinations of program optimization (SEO), program marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing , display advertising, e-books, and optical disks and games became commonplace. Digital marketing extends to non-Internet channels that provide digital ...